In our previous blog, we explored how one co-op uses design and storytelling to shape their newsletter. At Wit’s End Housing Co-op, the approach looks a little different—and that’s exactly the point.
Their story shows that there’s no single “right” way to create a newsletter. What matters most is finding what works for your community.
Where it all began
For Rachel Torres and her son Daniel Marques, the idea didn’t come from a communications plan or a board discussion—it started during a trip.
While sitting in a café, Daniel picked up a copy of Coffee News. Together, they laughed at the jokes and worked through the crossword. Inspired, Daniel asked if he could bring copies back to share with friends in their building.
Rachel’s response was “Why don’t you create your own?”
That simple idea sparked something much bigger.
A newsletter by the community, for the community
Since the winter of 2024, Rachel and Daniel have been creating a seasonal newsletter that blends fun and important information—and invites the whole co-op to take part.
While they lead the project, the entire building contributes. Members have shared recipes, children’s drawings, and jokes, while the Board of Directors has its own section.
“We believe it reinforces the idea that everyone has something to share,” they explain.
That philosophy comes to life in their newsletter. Their Spring 2026 edition includes everything from an Artist Corner featuring children’s artwork, to games and riddles, to community updates and event listings .
Why seasonal works
Instead of a monthly format, Wit’s End chose to publish their newsletter at the start of each new season.
This decision wasn’t accidental. A seasonal schedule gives members more time to contribute and reduces pressure on the organizers. It also helps keep the newsletter sustainable.
Printed on 11 x 17-inch paper, folded in half, and delivered to each unit’s door, the newsletter is designed in a simple three-column layout using PowerPoint—proof that you don’t need fancy tools to create something meaningful.
Challenges along the way
Like many co-op initiatives, building momentum took time.
“In the beginning, it was hard to get people to participate,” they share. “We sometimes act as reporters to help keep the news flowing.”
Another unexpected challenge was communication itself. Wit’s End already had a separate newsletter for urgent and important updates. Some members initially found it confusing to have two.
Over time, the distinction became clearer:
- One newsletter for timely, essential information
- One for community-building, creativity, and connection
Together, they complement each other.
Small steps, stronger community
While Rachel and Daniel are careful not to overstate the impact, they’ve noticed encouraging signs—like increased attendance at social events.
More importantly, the newsletter has created opportunities for connection.
“We truly believe that each opportunity to bring people together is an amazing chance to build community. Building a strong community takes many small steps.”
For them, co-op living is about more than housing—it’s about belonging.
“As a family, we chose to live in co-op housing because it is a place built on connection—a new ‘family’ for newcomers—and we feel responsible for helping it thrive now and in the future.”
Keep it simple
Their advice for other co-ops looking to start a newsletter?
Keep it simple—fun and simple.
Why this matters
Wit’s End reminds us that newsletters don’t have to be perfect—they just have to be meaningful.
Whether it’s a polished publication or a simple, community-driven project, what matters most is that it reflects the people who create it.
Because in the end, the best newsletters don’t just share information—they help build community.